• 35% of all KW agents participated in Launch — roughly 1 in 3
• Only 40% of Launch agents remain at KWNC, meaning the majority have moved on or left
• 65% of Launch agents are still active somewhere (KW or elsewhere), showing solid overall career persistence
Launch Agents vs. All KW Agents — Retention Comparison
• Launch agents are significantly less likely to go expired: 14% vs. 35% for all KW agents
• Launch agents are moderately less likely to go inactive: 19% vs. 26% for all KW agents
• Launch agents are far less likely to be "lost" overall: 32% vs. 61% for all KW agents
Launch Agents' Impact on KWNC Loss Numbers
• Launch agents account for only 5% of all KWNC expired agents
• Launch agents account for only 7% of all KWNC inactive agents
• Launch agents account for only 11% of all KWNC total lost agents
Key Takeaway
• Launch agents consistently outperform the general KW agent population on retention and activity metrics — they expire less, go inactive less, and are lost at nearly half the rate of the overall KWNC agent sample. This suggests Launch is a meaningful predictor of long-term agent success and retention.
Agent analysis
8 No. of KWNC brokers
150 No. of KWNC agents
158 No. of KWNC total
38 Launch all KWNC
57 Launch all elsewhere
96 Launch all total
38 Launch Active KW
27 Launch Active elsewhere
65 Launch Active total
18 Launch Inactive
13 Launch Expired
157 Active KWNC
116 Active Former KWNC
273 Agent KWNC sample
95 Expired
71 Inactive
35% % of KW agents in Launch (all)
40% % of Launch Agents Still at KWNC (total / remaining)
68% % of Launch Agent Still Active
35% % of All KW Agents Expired
14% % of Launch Agents Expired 5% KWNC total
26% % of All KW Agents Inactive
19% % of Launch Agents Inactive 7% KWNC total
61% % of All KW Agents Lost
32% % of Launch Agents Lost 11% KWNC total

No comments:
Post a Comment